Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.

Profile

Example titles

  • Audio equipment salesperson
  • Automobile salesperson
  • Car rental agent
  • Clothing salesperson
  • Computer salesperson – retail
  • Counter clerk – retail
  • Department store clerk
  • Furniture salesperson
  • Hardware store clerk
  • Jewellery salesperson
  • Retail sales associate
  • Retail sales clerk
  • Retail salesperson
  • Sales consultant – retirement homes

Main duties

This group performs some or all of the following duties:

  • Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
  • Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
  • Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
  • Prepare merchandise for purchase, rental or lease
  • Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
  • Assist in display of merchandise
  • Maintain sales records for inventory control
  • Operate computerized inventory record keeping and re-ordering systems
  • May conduct sales transactions through Internet-based electronic commerce.

Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.

Employment requirements

  • Completion of secondary school may be required.
  • A university degree or college diploma may be required by some employers.
  • Specific subject matter courses or training may be required.
  • Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.

Additional information

  • Technical or sales training programs may be provided by employers.
  • Progression to retail supervisory positions is possible with additional training or experience.

Exclusions

  • Cashiers (6611)
  • Retail stock clerks (in 6622 Store shelf stockers, clerks and order fillers)
  • Sales clerk supervisors (in 6211 Retail sales supervisors)

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