Recreation, sports and fitness program and service directors plan, organize, direct, control and evaluate the operations of comprehensive recreational, sports and fitness programs and services, national or provincial sports governing agencies and professional athletic teams. They are employed by municipalities, community and private recreational and fitness organizations, sports governing agencies and professional athletic team organizations.

Example titles

  • Director of recreation
  • Professional football team manager
  • Professional hockey team manager
  • Professional track and field team manager
  • Sports administration director – government
  • Sports association director
  • Sports federation director
  • Sports program director
  • Young Men's Christian Association (YMCA) programs director

Main duties

This group performs some or all of the following duties:

  • Plan, organize, direct, control and evaluate the operations of recreation, sports and fitness programs and services
  • Provide technical and professional advice on recreation, sports and fitness matters
  • Prepare budget estimates and develop policies and procedures to implement programs
  • Manage the operations of a sports governing agency
  • Organize and administer national and provincial training, coaching, officiating and other programs associated with a particular sport
  • Manage the operations of a professional athletic team
  • Recruit professional coaches and athletes
  • Direct fundraising drives and arrange for sponsorship from public and private organizations
  • Develop long range plans and negotiate business contracts.

Employment requirements

  • A university degree in recreology, physical education, sports administration or a related field or a college diploma in recreation management or sports administration is usually required.
  • Several years of experience in an occupation related to recreation and sports administration, consulting or programming are usually required.
  • Some directors of recreation may be required to have a Municipal Recreation Director's Certificate.
  • Executive directors of sports governing agencies may be required to have coaching certification in a particular sport.


  • Coaches (5252)
  • Program leaders and instructors in recreation, sport and fitness (5254)
  • Recreation, sports and fitness policy researchers, consultants and program officers (4167)
  • Sports officials and referees (5253)

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