Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

Profile

Example titles

  • Advertising director
  • Advertising manager
  • Electronic business (e-business) manager
  • Fundraising campaign manager
  • Internet communications manager
  • Marketing manager
  • Media relations director
  • Promotions manager
  • Public relations director
  • Sales and marketing manager
  • Web communications manager
  • Web marketing manager

Main duties

This group performs some or all of the following duties:

Advertising managers

  • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

Marketing managers

  • Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

Public relations managers

  • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

E-business managers

  • Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online presence including public relations, communications, commercial activities and social media management.

Employment requirements

Advertising and public relations managers

  • A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.

Marketing managers

  • A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and several years of experience as a sales, marketing or public relations representative or in a related occupation are required.

E-business managers

  • A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

Additional information

Progression to senior management positions is possible with experience.

Exclusions

  • Corporate sales managers (0601)
  • Professional occupations in advertising, marketing and public relations (1123)
  • Retail and wholesale trade managers (0621)
  • Retail sales supervisors (6211)
  • Senior managers – trade, broadcasting and other services, n.e.c. (0015)
  • Supervisors of technical salespersons (in 6221 Technical sales specialists – wholesale trade)
  • Wholesale trade representatives supervisors (in 6411 Sales and account representatives – wholesale trade (non-technical))

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