Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis. They are employed by retail and wholesale sales establishments or they may own and operate their own store.

Example titles

• Antique dealer
• Assistant manager – retail
• Automobile repair shop manager
• Bookstore manager
• Car dealership manager
• Cattle dealer
• Clothing store manager
• Department store manager
• Pleasure boat dealer
• Sporting goods store manager
• Store manager – retail
• Supermarket manager
• Variety store manager

Main duties

This group performs some or all of the following duties:

• Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
• Manage staff and assign duties
• Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
• Determine merchandise and services to be sold, and implement price and credit policies
• Source and negotiate with vendors when necessary to procure merchandise for resale
• Develop and implement marketing strategies
• Plan budgets, authorize expenditures, and monitor revenues
• Evaluate and improve customer service and respond to customer requests and issues
• Address staffing requirements, including the hiring, development and retention of staff

Employment requirements

• Completion of secondary school is required.
• A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
• Several years of related retail or wholesale sales experience at increasing levels of responsibility are usually required.

Additional information

• There is some mobility between managers in this unit group, depending on the product or service.

Exclusions

• Advertising, marketing and public relations managers (0124)
• Insurance, real estate and financial brokerage managers (0121)
• Restaurant and food service managers (0631)
• Retail sales supervisors (6211)

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